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My Labor Plan!

prescription pad Most people make a birth plan of their labor and delivery preferences (see ours here) and now I’m making a labor plan. After my post yesterday about not wanting to be medically induced, a twitter friend recommended writing a “prescription for labor.” It can be a strong visualization tool to help you feel relaxed and prepared. She then told me to share it with everyone—it becomes THE plan… the way it IS going to happen. The point is to make it as detailed as possible… so here we go!

Day: Saturday, December 19th (one day late)
Time: Early morning, 3am

How it starts: the pain and contractions will have started the night before, on Friday the 18th. I’ll get some sleep and wake up in the early morning with strong labor pains.
Location: I’ll be at home and will stay at home as long as possible... shower, check our hospital bags, use the birthing ball, etc. Most preferably, my water will break at home after labor has begun (let’s say around 6am).

Contractions
: start the night before as the same contractions I’ve been having for a month, but with some lower back pain too. They get worse and wake me up early Saturday morning.
Labor: once contractions (active labor) have been going for a few hours and my water breaks, we’ll head to the hospital. The pain will suck, but each contraction brings us closer to the end… closer to BABY! and I get through it without an epidural :)

Who: I’ll be with the hubby, Steve, who will probably have to be called home from work (he works nights). We’ll call our parents and let them know… they’ll arrive at the hospital and visit the labor room (taking turns, as only 3 are allowed in at a time).

Birth: I’ll have a mirror to watch it happen, I’ll push for 40 minutes, and Ryan will be born at 1:37pm. We’ll cry, Steve will cut the cord, Ryan will pass his APGARs with flying colors and we’ll go home the next day.

I feel like I made the time span way too short, but I’m being optimistic (about all parts of it—water breaking at home, pushing for 40 min, etc). Saturday the 19th is Steve’s family Christmas so there will be LOTS of people in town—all ready to come see the baby, haha. Merry Christmas!

Polo Ralph Lauren Corporation

Company Profiles for Students January 1, 1999 Polo Ralph Lauren Corporation founded: 1968

Contact Information:

headquarters: 650 madison ave.

OVERVIEW New York-based Polo Ralph Lauren is one of the world's most recognizable designer brands. The company has lines in several markets, including clothing for men, women, and children; fragrances; skin care products; and home furnishings. Clothing lines include everything from department store sportswear, Polo Sport, to a couture line offering clothes in the $3,000 price range. As of 1998, most clothing distributed by the company was designed and made by Polo's wholesale division, while the retail sector operated nearly 30 Polo Ralph Lauren and Polo Sport stores. see here ralph lauren coupon

In addition to clothing, Polo Ralph Lauren also markets bedding and bath items, furniture, and tabletop and giftware items through its Home Collection. Many of these products are made by licensee companies such as Reed and Barton and WestPoint Stevens.

According to company sources, Ralph Lauren takes great pride in his company and in his products. He professes a simple style philosophy: "I believe in design that has integrity, design that lasts. Whatever it is, it must be part of the lifestyle and become more personal with time." For Lauren, every product distributed by the company has a personal meaning, blending romance, innovation, and tradition with inspiration. He borrows design elements from African safaris, the English aristocracy, Parisian cafe life, old Hollywood, the Western frontier, Russian revolutionaries, Santa Fe adobes, New England prep schools, and competitive sports. These diverse looks obviously resonated with consumers worldwide, who spent over $1 billion on the designer's goods in 1997.

COMPANY FINANCES Sales have shown a steady upward climb, from $746.0 million in 1995 to $909.0 million in 1996, $1.04 billion in 1997, and $l.47 billion for the fiscal year ended March 1998. The trend continued into 1998, with the company reporting a 32?ˆ“percent jump in 1999 fiscal year net income, or $22.7 million on revenues of $358.8 million.

Ralph Lauren took his company public on June 12, 1997. The company's stock opened at $26.00 per share on the New York Stock Exchange. Unlike other fashion-world stocks, it held its value at about $28.00 per share through the first half of 1998, trading for as low as $21.75 and as high as $33.00 per share between June 1997 and May 1998. As a majority shareholder, Ralph Lauren's personal stake in his company was over $400 million after Polo went public.

ANALYSTS' OPINIONS In 1997, during the company's Initial Public Offering (IPO), the CEO of Amas Securities, Peggy Farley, was quoted in Pathfinder Business News as saying, "This is the most exciting thing coming down the road in quite a long time. There's no question this is a terrific company." Some financial industry experts panned the stock because other fashion companies' IPOs did not hold their value. For example, Donna Karan International, Guess?, and Designer Holdings were all considered disappointing because their stock prices fell well below their initial offering prices. However, the market favored Polo Ralph Lauren, probably due to the company's classic designs and diverse product range. The IPO was led by Goldman Sachs, which is a 28 percent owner. Ralph Lauren, Morgan Stanley, and Merrill Lynch underwrote the deal. As of late 1997, at least two securities firms considered the stock a good buy. On April 1, 1998, the company's board of directors announced that they would buy back at least $100 million of its Class A Common Stock at regular intervals for the next two years. The company planned to use repurchased shares "for stock option programs and . . . other corporate purposes." here ralph lauren coupon

HISTORY Ralph Lauren, born Ralph Lifschitz in the Bronx area of New York, was the son of a Russian immigrant house painter and muralist. He informally changed the family name to Lauren, and encouraged his son to cultivate an upper-class style. After high school, when Ralph formally changed his name to Lauren, he became a salesman at Brooks Brothers, and then a sales representative for Boston tie maker Rivetz. He worked as a tie designer for Beau Brummel of New York in 1967. The company provided Lauren with his own style division, which he named Polo after the sport’s refined image. In 1968 he started Polo Fashions to create menswear. In the early 1970s he teamed up with Peter Strom, and although his designs received several accolades, Polo Fashions had a difficult beginning. Lauren still did not fully understand the business world then, but he did have a talent for design and marketing.

FAST FACTS: About Polo Ralph Lauren Corporation

Ownership: Polo Ralph Lauren is a publicly owned company traded on the New York Stock Exchange.

Officers: Ralph Lauren, Chmn. & CEO, 58; Michael J. Newman, VChmn. & COO Employees: 5,800 Principal Subsidiary Companies: Polo Ralph Lauren’s subsidiaries include: Ralph Lauren Enterprises; Polo Ralph Lauren; Ralph Lauren Womenswear Co.; and Polo Retail Corp.

Chief Competitors: Polo Ralph Lauren competes primarily against other apparel and fashion accessory makers. Its other competitors include companies marketing fragrances, home furnishings, and house-wares. Main competitors include: Anne Klein; Ann Taylor; Bill Blass; Calvin Klein; Donna Karan; Estee Lauder; Fieldcrest Cannon; Geoffrey Beene; Giorgio Armani; Guess?; Gucci; Jones Apparel; Lands’ End; LauraAshley; Levi Strauss; Liz Clai-borne; L.L. Bean; LVMF; Nautica Enterprises; Oneida; Prada; Springs Industries; Tommy Hilfiger; Waterford; and Wedgwood.

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