Domestic Violence Awareness Month: pass the purple purse

This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

Did you know that October is Domestic Violence Awareness Month? I have heard it mentioned, but this is the first time I’ve heard about the Purple Purse. This campaign is a great way to raise awareness and raise money for the YWCA. The YWCA is the largest provider of comprehensive services to victims of domestic violence and their children nationwide!

purple purse

So what IS the Purple Purse?

It’s The Allstate Foundation’s symbol for domestic violence… it proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence. This initiative is now in its 3rd year and has pledged to donate up to $350,000 to the YWCA for programs designed to assist survivors of domestic violence and other women in need.

How does it work?

For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. 1,300 purple purses filled with domestic violence information and facts will be distributed throughout the U.S.  with a goal of being passed between family, friends, community leaders, celebrities, media, and Allstate employees and agents. The idea is to start conversations and raise awareness while raising money for a wonderful cause. The Allstate Foundation will donate $5 each time a purse is passed on and checked-in at

How can you get involved?

Visit to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from The Allstate Foundation, and get tips to help you start talking about domestic violence. (Spanish-version of the website:

If you don’t get your hands on one of the ACTUAL purple purses that are being passed around the country, you can still help by logging onto and sharing a virtual purple purse. Here’s a virtual purse that you can get started… visit and enter in this code to pass it along and get $5 donated:

purple purse

Domestic Violence:

  • It happens more than 145 times each hour in the U.S. On average, three women die every day as a result.
  • It affects one in four women in their lifetime. That’s more women than breast cancer, ovarian cancer, and lung cancer combined.
  • More than one-third of Americans have never discussed the issue with family or friends.
  • Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship. Let’s help them LEAVE.
  • The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the color utilized by domestic violence awareness campaigns.
  • If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

I am receiving a Purple Purse and plan to pass it around my local community. Keep an eye out in your community for a purse–check with media, local organizations, your YWCA, etc. And don’t forget that you can still VIRTUALLY pass on a purse to help out–$5 is still donated for a Purple Purse passed online!

ACT NOW: head to, enter in the code for my virtual purple purse above (0030), and pass it along! Talk about it. Spread the word. Here’s an EASY tweet (or FB message) you can copy and paste:

Domestic Violence Awareness Month is here. Share a virtual #PurplePurse, and a $5 donation will be made to YWCA.

This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

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